MediaPost Publications - MediaDailyNews 08/31/2004

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On The Road To Hollywood, MPG Makes Stop On 'Madison & Vine'
by Joe Mandese
Like most big media shops, Havas' MPG unit is going Hollywood. But instead of actually going to the West Coast to find new talent … Read the whole story
Audit Bureau Asks Tech Publisher to Reclassify Some Subs
by Michael Shields
The Audit Bureau of Circulations has completed an audit of publisher Ziff Davis' PC Magazine, confirming that a small portion of the tech title's … Read the whole story

Wireless Category Snubs Wireless Medium, Radio Fails to Capture Cell Phone Ad Budgets
by David Kaplan
Ad spending for cellular phone companies grew to $3.6 million in the United States last year, but too few of those dollars are making … Read the whole story