Signaling a potential falloff in ad spending next year, WPP unit Millward Brown Tuesday released a survey indicating that far fewer senior level marketing … Read the whole story
In last week's column I suggested that the first step to reclaiming our power as marketing professionals is to become aware, first and foremost, … Read the whole story
Time Inc.'s long awaited launch of new multicultural magazine Suede made its way to newsstands on Tuesday. Originally described by many as a younger … Read the whole story
Two weeks into the networks' staggered rollout of early premieres of their 2004-05 prime-time series, viewers have not demonstrated any noticeable shift in their … Read the whole story