At a time when Madison Avenue is scrambling to find the means to produce the kind of lower cost TV commercials that will be … Read the whole story

In his recent essay, "Control: The Killer App," digital thought leader and marketer Eric Picard mused that the real killer app and the secret … Read the whole story

A coalition of liberal groups is charging Viacom with bias in connection with the media company's apparent refusal to run the coalition's advertising on … Read the whole story

The right media mix is crucial to reaching the largest number of active, motivated consumers. While that may come as no surprise, new research … Read the whole story

Newspaper publishers have never been great marketers, but they need to learn quickly if they are to adapt to a challenging customer acquisition marketplace, … Read the whole story