A prolonged slump in technology advertising is taking its toll on The Wall Street Journal's bottom line. Tech advertising plummeted by 36 percent in … Read the whole story

Nestle Friday split its $1.6 billion global media planning and buying account between Publicis' ZenithOptimedia and WPP's Group M units, dropping long-time roster agency … Read the whole story

The British may not be sending flu shots this year, but the folks at Rodale are prepared for the worst. The company has taken … Read the whole story

Business-to-business ad pages increased 3.7 percent in August versus last year, marking the second straight month of growth, according to a report release Thursday … Read the whole story