Today's IAB Tech Lab release introduces new capabilities intended to make agentic deployments more practical and move into production. The updated framework was designed … Read the whole story

WPP Media CEO Brian Lesser asked Green whether he felt The Trade Desk was misunderstood and Green responded in the affirmative. Read the whole story

First CBS News. If Paramount ultimately gets its hands on CNN, it may make "The Daily Show" live up to its tagline: "America's only … Read the whole story

Meta will gain access to Newsmax's archived and current library of digital news content, with the ability to train its AI-powered search and discovery … Read the whole story

Collectively, viewership for the top five cable news networks was up 10% this month to 4.4 million prime-time viewers, according to Nielsen data - … Read the whole story

About 47% of U.S. adults say they watch local TV news daily or most days, matching the highest level since 2020. Read the whole story

The Russian vodka brand is promoting its new vodka water line with a limited edition office vodka/water cooler. Read the whole story

It took 64 years for TV to return to cartoon cats with human characteristics living in an urban alley. The catalyst for this revival … Read the whole story

Tom Tempe joins from head of advertising at "CQ" and "Roll Call." Read the whole story

Snapchat is rolling out new tools and programs designed to help agency partners manage brands and collaborate with clients on Snap campaigns. Read the whole story

AI has been built on the ability to identify intent before it occurs - not as a prediction, but a calculated event. Read the whole story

A report finds that 42% of consumers say low-quality or "uncanny" AI-created advertising negatively affects their opinion of the brand, while 40% view polished, … Read the whole story

Is Charter - as well as other legacy cable and satellite pay TV providers - now reaching "core" traditional TV consumers? Yes, but perhaps … Read the whole story

"Contrary to its privacy representations, Hims shared its consumers' health information with advertising platforms," the FTC, California and Utah allege in a lawsuit against … Read the whole story

More than 1,200 employees from leading AI companies signed an open letter urging the U.S. government to slow the pace of AI development so … Read the whole story

Ari Emanuel, CEO of talent agency WME Group, came out in defense of the deal for Paramount Skydance in its efforts to buy WBD … Read the whole story

Copilot, which includes AI features supported by cloud services in its Office suite, grew 20 million paid users last quarter, showing the time spent … Read the whole story