In an unexpected development, Information Resources Inc. (IRI), a market research firm best known for its consumer product scanner panels, has licensed TiVo's audience … Read the whole story

For all the incursions of new digital media, television remains the "greatest" overall media experience among consumers by a margin of nearly two-to-one over … Read the whole story

I used to talk on the phone. In an office. Where it was quiet. And I could hear you. And you could hear me. Read the whole story

Last Thursday, in an amazing display of publishing prowess, both Time and Newsweek had special election issues out on the newsstand less than 24 … Read the whole story

Even with digital video recorders becoming more commonplace, TV viewing will continue to remain a passive act, with advertisers poised to reach viewers through … Read the whole story