MediaPost Publications - MediaDailyNews 12/07/2004

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'05 Ad Outlook Mixed, But Generally Up
by Joe Mandese
If the experts are right, U.S. ad spending should rise about 5.1 percent in 2005, according to a consensus of new forecasts compiled by … Read the whole story
COMMENTARY
Common Sense Is Not Very Common
by Christopher M. Schroeder
To paraphrase the old adage - there are liars, there are damnable liars, and there are statisticians. Read the whole story

Newspaper Prognosticators Cautiously Optimistic Toward 2005
by Michael Shields
Two prominent newspaper prognosticators provided cautiously optimistic outlooks on the newspaper advertising business during a panel session held Monday at the annual UBS Media … Read the whole story