Despite receiving no support from its erstwhile partner Nielsen Media Research, Arbitron Wednesday reported successful initial results from its Houston market trial of its … Read the whole story

Remember when many newspaper analysts were predicting that this year's circulation scandals would force newspapers to cave in when it comes to ad rates … Read the whole story

Sales people are different. Very different from people who don't sell, and different from each other. Read the whole story

Substituting radio ads for TV ads can significantly boost brand recall among consumers, a study commissioned by the Radio Ad Effectiveness Lab says. Read the whole story

Ad pages increased again in November, adding to what has become a seven-month growth spurt. Read the whole story

Despite the seemingly endless amount of other entertainment options, television viewing has never been higher, a report put out by Time Warner's Turner Research … Read the whole story

Earlier this year, Hallmark launched in a number of large Designated Market Areas (DMAs) such as Los Angeles, Philadelphia, Washington, D.C., and Baltimore, MD. … Read the whole story