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by Joe Mandese
Two thousand and four may have been a year marked by high profile media account reviews including some by big marketers such as Coca-Cola … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A WSJ.com "SPAM OF THE WEEK" has resulted in a multi-million dollar windfall for a media buyer at Carat Interactive. Read the whole story
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by David Kaplan
Omnicom Group has managed to keep the $60 million E*TRADE FINANCIAL creative account in the family, as the online brokerage has named BBDO New … Read the whole story
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by Michael Shields
Back in November, the revered Times of London converted from strictly publishing a broadsheet edition to exclusively employing a tabloid format. The Times had … Read the whole story
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by Michael Shields
According to Publisher Geoffrey Dodge, Business Week spin-off Small Biz wasn't necessarily a result of planned expansion, but rather advertiser insistence. Read the whole story
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by David Kaplan
The Center for Science in the Public Interest is all for using any marketing technique available to target kids--as long as it's for healthy … Read the whole story
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by David Kaplan
In the latest bout of "Staples said, Staples didn't say," Media Matters for America, the organization that has opposed Sinclair Broadcast Group for alleged … Read the whole story
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by David Kaplan
Industry veteran Eric Thorkilsen, best known for developing successful multimedia business models including the Martha Stewart Living and "This Old House" brands, is joining … Read the whole story