In his January 11 MediaDailyNews commentary, Chris Schroeder counseled the digital marketing industry to consider "...patient, thoughtful education on the clear distinctions" between illegitimate … Read the whole story

In a move that symbolizes Nielsen Media Research's expanding role within Dutch research and media conglomerate VNU, Susan Whiting, president-CEO of Nielsen Media Research, … Read the whole story

PRN Network has signed two heavy hitters from two different sides of the media world to seats on its board of directors. David Verklin, … Read the whole story

The media marketplace in 2005 will transformed by a "steady disappearance of the 'mass' market, replaced by an ever-growing number of 'micro' markets that … Read the whole story

A pair of studies on the readers of ethnically targeted newspapers affirms what many in the field have long claimed --mainstream newspapers are failing … Read the whole story

It's often noted that just as many TV viewers tune in to The Super Bowl to watch the ads as to enjoy the game. … Read the whole story

After talks about a deal faltered between TV- and Web entertainment producer Endeavor Marketing and Omnicom Group, Interpublic Group of Companies has picked up … Read the whole story

As the fourth season of Fox's "American Idol" premiered on Tuesday, the network sought to "talk down" expectations for the highly rated franchise, as … Read the whole story