MediaDailyNews
Friday, February 11, 2005
  • FTC: TV Need Not Disclose Product Placements

    The advertising industry apparently dodged a bullet when the U.S. Federal Trade Commission Thursday declined to require that television stations disclose all instances of … Read the whole story

  • Outdoor Moves Toward Consensus For New Ad Metric, Could Gain Vs. TV, Print

    In as soon as a few months, the outdoor advertising industry may have a new method of audience measurement in place giving it a … Read the whole story

  • Industry Panelists Pray For iPod For Video Content

    The notion of bringing iPod-like portability--along with the kind of sensational public embrace of that particular downloaded music player--has created an equal amount of … Read the whole story