Tuesday, February 15, 2005
  • Sell Phones: U.S. Teens Already Receiving Wireless Ad Pitches, More Expected

    A small but growing percentage of teenage American cell phone users have received ads on their cell phones, according to findings of a teen … Read the whole story

  • How Video Can Play on Radio

    The world of sight, sound, and motion is relentlessly converging between programming served by the television networks (cable and broadcast), original shows produced by … Read the whole story

  • Everyone Loves 'Raymond,' Especially Media Buyers: Finale Spots Fetch $1.3 Million

    It won't break the ad sales record set by the final episode of NBC's "Friends," but at $1.3 million per 30-second spot, the May … Read the whole story

  • Study Finds Papers, Magazines More 'Influential' Than TV, Radio

    At a time when advertisers and agencies are trying to understand the connection influential consumers have with the media they advertise in, new research … Read the whole story