For the past decade Madison Avenue has been consumed by a wave of mergers among both agencies and major media outlets that has consolidated … Read the whole story
Liquor marketers have been a sustaining force for many hip, urban magazine aimed at young adults, now one of the liquor industry's biggest moguls … Read the whole story
Paid search will continue to be the fastest growing segment of the online ad marketplace, but the rate of growth is beginning to slow … Read the whole story
BBDO is jump-starting a new "visual design" practice as part of a shakeup to bolster its creative arsenal and develop new media opportunities. Read the whole story