MediaDailyNews
Tuesday, March 1, 2005
  • Media Consolidation: Now It's The Marketers Turn

    For the past decade Madison Avenue has been consumed by a wave of mergers among both agencies and major media outlets that has consolidated … Read the whole story

  • From High Ball To High-End, Liquor Mogul Turns Upscale Publisher

    Liquor marketers have been a sustaining force for many hip, urban magazine aimed at young adults, now one of the liquor industry's biggest moguls … Read the whole story

  • Experts Grow 'Bearish' On Paid Search, Say Market's Going 'Vertical'

    Paid search will continue to be the fastest growing segment of the online ad marketplace, but the rate of growth is beginning to slow … Read the whole story

  • BBDO Adopts New 'Vision,' Develops New Media

    BBDO is jump-starting a new "visual design" practice as part of a shakeup to bolster its creative arsenal and develop new media opportunities. Read the whole story