A Q&A with Renetta McCann CEO, The Americas, Starcom MediaVest Group; chair of the American Association of Advertising Agencies' Media Policy Committe on the … Read the whole story
Advertising revenues for the Big 3 networks rose 12.1 percent in 2004--a so-called quadrennial year in which both the Summer Olympics and the presidential … Read the whole story
Microsoft and the Advertising Research Foundation (ARF) this week will unveil an unprecedented 10-year partnership agreement to underwrite and expand an influential advertising research … Read the whole story
Senator Ted Stevens' promise to hold cable programmers to indecency standards similar to those that currently govern broadcasters was immediately denounced by cable lobbyists … Read the whole story