MediaDailyNews
Wednesday, March 2, 2005
  • Media Conference '05: What's The Agenda

    A Q&A with Renetta McCann CEO, The Americas, Starcom MediaVest Group; chair of the American Association of Advertising Agencies' Media Policy Committe on the … Read the whole story

  • Network News Loses Vote, Data Reveals Ad Dollar Shift To Local Stations

    Advertising revenues for the Big 3 networks rose 12.1 percent in 2004--a so-called quadrennial year in which both the Summer Olympics and the presidential … Read the whole story

  • Microsoft Strikes 10-Year Deal With ARF, MSN to Underwrite Ad Research, Awards

    Microsoft and the Advertising Research Foundation (ARF) this week will unveil an unprecedented 10-year partnership agreement to underwrite and expand an influential advertising research … Read the whole story

  • Lawmaker Vows To Bring Indecency Rules To Cable

    Senator Ted Stevens' promise to hold cable programmers to indecency standards similar to those that currently govern broadcasters was immediately denounced by cable lobbyists … Read the whole story