MediaDailyNews
Wednesday, March 9, 2005
  • Wall Street Conference: TV Continues To Decline, Upfront Looks 'Soft' As Online Grows

    TV is "declining in importance," and integrated marketing and channel-neutral planning is hot as marketers rethink their mix and the roles of their ad … Read the whole story

  • Meaningful Ritual - the First Casualty

    As we become increasingly obsessed with media -- exactly as the media intend for us to become -- we replace more and more meaningful … Read the whole story

  • Ad Tracker: Strong Growth Across All Media In '04

    Total ad spending for all media last year rose 9.8 percent to $141.1 billion over 2003, TNS Media Intelligence reported on Tuesday. While media … Read the whole story

  • VNU Reports Strong Nielsen Results, Weak Ad Trade Market

    Driven by the strength of its media research operations, especially Nielsen Media Research in the U.S., VNU Tuesday reported strong year-end results for 2004 … Read the whole story

  • Video Game Ad Network Expands

    Massive Inc., a video game advertising network, will announce today a slate of major video game publisher deals, including established names like Ubisoft, Vivendi … Read the whole story