Syndication is turning up the 2005-06 upfront sales volume this week with a day-long series of pitches aimed at advertisers, media buyers, and especially … Read the whole story
Not since Morton began branding salt has a marketer sought to wrap its name around a more ubiquitous and everyday product, but beginning this … Read the whole story
Yahoo!, the Internet portal cum broadband video portal, is also about to become a print content portal -- of sorts. In its ongoing desire … Read the whole story
Nickelodeon plans to keep America's kids pretty busy. During its 2005-06 upfront sales presentation in New York on Wednesday the Viacom kids network said … Read the whole story