Nielsen Media Research Tuesday unveiled the much-anticipated findings from a special project to measure viewing in so-called "extended home" locations - second homes, vacation … Read the whole story

While some marketers have long feared that the Internet would cut into the time consumers spend with other media--such as television and print media--it … Read the whole story

March Madness has brought athletic shoe marketer New Balance together with CBS' marketing arm, Viacom Plus, to launch a new media campaign surrounding the … Read the whole story

Gallup has been measuring Martha Stewart's favorability rating since 1999--before her ImClone insider trading scandal--and found that her likeability has returned to where it … Read the whole story

The Advertising Hall of Fame inducted new members and launched a Web site Tuesday all from the Waldorf-Astoria hotel in New York City. Conducted … Read the whole story