MediaDailyNews
Friday, March 18, 2005
  • The PSP Ad Blitz: Sony's Marketing Post Script -- P.S., It's A Portable One
    by Shankar Gupta

    In an event which for the video game industry is akin to the launch of a major television network or consumer magazine, one of … Read the whole story

  • Nielsen Rolls Out A/P Meters, Rebuffs MRC Audit Process Once Again
    by Joe Mandese

    Weeks after reaffirming its commitment to the Media Rating Council, and during a speech in which its CEO unequivocally reiterated that support, Nielsen Media … Read the whole story

  • Cable Benefits From DVRs, But Is Anyone Watching The Commercials?
    by David Kaplan

    It's becoming apparent that digital video recorders (DVR) such as TiVo lead to watching more TV overall, but new research indicates DVR users watch … Read the whole story