One out of four college students surveyed online reported receiving ads on their mobile phones, according to a Ball State University study of 1,171 … Read the whole story

A year after it began tracking and forecasting the growth of on-demand television technologies, the most recent report from a major ad agency shows … Read the whole story

The Federal Communications Commission has again backed off in its attempts to force cable operators to stop providing integrated cable set-top boxes, as the … Read the whole story

If marketers are wondering where the teens are-- such as in the case of Pepsi, which recently caused a stir over its intention to … Read the whole story