Each year when the nation's largest advertisers gather in New York to discuss the current and future state of the TV advertising business they … Read the whole story
Normally when they are invited to speak before a roomful of the nation's largest advertisers media buyers and sellers are deferential, if not reverential. … Read the whole story
With far less fanfare than it was formed with, the Independent Task Force on Television Measurement issued a 62-page report including recommendations for how … Read the whole story
More than a third of national marketers are not actively involved in branded entertainment initiatives, according to results of a member survey released Wednesday … Read the whole story
If broadcasters attending the Association of National Advertisers' 2005 Television Advertising Forum thought that they were going to get a break on worrying about … Read the whole story
On the heels of Dow Jones & Co.'s acquisition of MarketWatch, three of the nation's biggest newspaper publishers -- Gannett, Knight-Ridder, and Tribune Co. … Read the whole story
Aging Shea Stadium will get some high-tech glitz with a series of 20 high-definition, 50-inch video screens to serve game information and advertisements. The … Read the whole story
British comedy imports have had a rough time making it on these shores lately--anyone remember NBC's "Coupling?"--but the newest sitcom arrival premiering Thursday, "The … Read the whole story
