While the value of product placement has been a tough nut for the media industry to crack, PQ Media, a marketing researcher that has … Read the whole story

Gratification is to addiction what satisfaction is to sobriety. Long-term satisfaction takes a backseat to instant gratification nine times out of 10, in part … Read the whole story

Carat may have lost some key executives in the past few months, but it has also attracted some very important new people: clients. On … Read the whole story

It pays to know when to lighten up and when to button up--or so Court TV concludes. Judging that it could better position its … Read the whole story

Despite "uneven" advertising performance during the quarter, the New York Times Co. Tuesday said it expected to report "mid-single-digit" growth in advertising sales when … Read the whole story

While Hells Angels and their ilk might not be the type to appreciate the cross-promotions, Discovery is hoping that motorcycle enthusiasts of other kinds … Read the whole story