A year after the start of a political debate surrounding its roll out of people meters in local TV markets, Nielsen Media Research Monday … Read the whole story
Just when it looked like Interpublic's Universal McCann unit had stabilized a spate of high-level defections, another top executive--Mark Stewart, long-time Chief Strategy Officer, … Read the whole story
Ambush marketing strategies have always been a part of the media buying game. Now that practice is creeping into the field of branded entertainment, … Read the whole story
Revolution, a new company started by American Online's founder Steve Case, purchased the assets Monday of Wisdom Media Group's television/radio network, which features health … Read the whole story
Aside from the fact that the pendulum between reality TV and scripted programming is swinging back toward the latter, the most interesting thing about … Read the whole story
Demand for radio ad time remains erratic, according to two separate reports released on Monday. Interep, the largest independent sales agent specializing in radio … Read the whole story
The Casino and Gaming Television network has signed an agreement with emuse technologies, a producer of interactive television advertising content, to create interactive ads … Read the whole story