MediaDailyNews
Wednesday, April 6, 2005
  • Media Buyers: Online Ad Spending Continues To Surge

    Online ad spending continued to grow at a robust pace in the first quarter, according to a new study conducted by Deutsche Bank in … Read the whole story

  • Nielsen Expands Outdoor Ad Market Coverage, Move Presages A Boom

    The leading competitive ad monitoring services are getting, well, competitive again. In the span of 24-hours, both Nielsen Media Research and Taylor Nelson Sofres … Read the whole story

  • Einstein's Corner: Forget the Numbers and Have a Cookie

    For my money, much of the industry discussion about the veracity and value of cookie-based data in the wake of the recent report from … Read the whole story

  • Peter Jennings' Leave Means Changes For Evening News

    Peter Jennings' disclosure that he has been diagnosed with lung cancer and will anchor ABC's "World News Tonight" broadcast intermittently will not have an … Read the whole story

  • Digital Mag Subscribers Forward Ads, Link To Sponsor Sites

    Subscribers of digital editions of magazines have similar demographic profiles to their print counterparts, are happy with digital publishing formats, and are highly involved … Read the whole story