MediaDailyNews
Monday, May 9, 2005
  • Magazine Effort Pinpoints End Of The Upfront--Three Years From Now
    by Joe Mandese

    In cover stories breaking in today's editions, weekly advertising and media trade publications will blow the lid off the network TV upfront advertising marketplace, … Read the whole story

  • COMMENTARY
    Oh, What a Tangled Web We Weave...
    by George Simpson, Featured Contributor

    In a trade magazine column slugged as "opinion," my old pal Nina Link, president and CEO of the Magazine Publishers of America, published an … Read the whole story

  • Users Don't Want VOD To Be C.O.D., Want It Free
    by David Kaplan

    The lack of free content appears to be supressing demand for video-on-demand (VOD) television services, suggests new research from Forrester Research. Read the whole story

  • Gnomes On The Roam, Other Product Placements Of The Week
    by Kenny , Karin Searle

    "What's a gnome?" was all Rob Mariano could say to his girlfriend and teammate, Amber, when given his next clue in the April 26th … Read the whole story

  • Yahoo!: Display Ads Trigger Online Search
    by Gavin O'Malley

    Online display advertising appears to have a significant impact on consumer search behavior, according to study Yahoo! plans to release today. Read the whole story

  • GM Breaks Multicultural Effort, Wants Denali To Summit Market
    by David Kaplan

    General Motors' GMC division launched a multicultural campaign Friday for the new model Envoy Denali. A new, original television advertisement targeted at African American … Read the whole story