In a potentially important development for the licensing of TV content on the Web, a major producer of public TV news programming has agreed … Read the whole story

It seems to me that the marketing industry's pursuit of return on investment (ROI) is not unlike Ahab's pursuit of the Great White Whale: … Read the whole story

Three months after MindShare's Ray Simko took early retirement as president, strategic planning, the WPP Group media agency tapped its worldwide planning director, Ernie … Read the whole story

DVR technology has been on the market for several years, yet current estimates put overall penetration in the United States at just 5 to … Read the whole story

People are spending more time with the Internet and less time with so-called "traditional" media like TV, radio, magazines or newspapers. At least that's … Read the whole story

As the early days of May turn thoughts to flowers blooming and impending vacation plans, there are also thoughts of the Super Bowl. Read the whole story

Demand for magazine ad pages, which had been beginning to build earlier this year, has suddenly gone negative once again. According to figures released … Read the whole story

When it comes to today's media agency professionals, training for the upfront has literally gone from "Negotiation 101" to "Partnership 2.0." Read the whole story