It's still miniscule by the scale of the most established media, but cinema advertising is gaining traction with major advertisers--and their ad budgets. In … Read the whole story

In no hurry to do upfront deals, General Motors only last week registered budgets with cable networks, say media buying executives. While this doesn't … Read the whole story

The competition between online and prit for readers is more of a symbiosis when it comes to newspapers, a study released last week by … Read the whole story

After 25 years on the air, USA Network next week will launch its first network-wide marketing campaign--a multimillion-dollar effort that will extend across all … Read the whole story