Continuing with its theme that bigger must be better when it comes to media planning and buying, WPP Group is once again consolidating components … Read the whole story
More than a decade after it squandered its first foray online - the first of any major media conglomerate - News Corp. is once … Read the whole story
TV advertising sales of NBC Winter Olympics in Torino, Italy are somewhat slow, according to media buying executives. NBC has 75% sold of its … Read the whole story
Ever-increasing consumer interest, new programming, agreements with the automotive industry and a relatively low turnover and drop-out rate for subscribers will help lift the … Read the whole story
Set to compete with the established Black Entertainment Television (BET) and relative newcomer TV One, a new 24-hour channel focusing on news and entertainment … Read the whole story