In what is likely to weaken an increasingly anemic TV advertising market, pharmaceutical companies will let the Food and Drug Administration preview their TV … Read the whole story

What value does product placement add to a brand's impact? A new study conducted by iTVX and the research firm OTX suggests that there … Read the whole story

Demonstrating the influence a little oversight can have on the quality of media buys, big agencies and networks that have been monitored by media … Read the whole story

Sunset Publishing is set to release a one-time special issue publication targeting consumers passing through their twenties, it was announced this week. The title, … Read the whole story

In its first quarterly earnings report since the restructuring of its board and its management team, Paris-based agency holding company Havas reported a modest … Read the whole story

Despite its fourth-place finish last year, new research suggests NBC hasn't fallen too far among upscale viewers. Read the whole story

Amidst Times Square's gaudy neon forest of capitalism, a host of advertising icons on Tuesday used a U.S. Federal Election Commission voting booth to … Read the whole story