MediaDailyNews
Monday, August 22, 2005
  • Newspapers Field 'Hug My Paper' Studies, Will Measure Engagement

    At a time when Madison Avenue is championing engagement as a new metric for measuring the effectiveness of media, the newspaper industry has quietly … Read the whole story

  • When Water Doesn't Cool

    Warning: SatireAhead! Last week, The Riff (who I am increasingly convinced is Jeff Greenfield on psilocybin) noted that CBS is launching a big campaign … Read the whole story

  • Study Finds Ads More Persuasive Than Product Placement

    New consumer research suggests that branded entertainment still has a long way to go to compete with the 30-second spot--especially when it comes to … Read the whole story

  • Radio Plans To Stir Debate During Advertising Week

    The Radio Advertising Bureau will transmit the latest installments of its radio ad effectiveness research at a time when all forms of advertising will … Read the whole story

  • Super Agents Pitch Reebok, Other Product Placements Of the Week

    Detroit Lions rookie Shaun Cody is known for his ability to tackle players on the gridiron. During the Aug. 5 episode of Spike TV's … Read the whole story