Tuesday, August 23, 2005
  • Publicis Forms Media Ventures Unit, Will Take Stakes In New Media, Technology

    For more than a decade, some of Madison Avenue's biggest media shops have sought to reposition themselves from "media buying" agents to media investment … Read the whole story

  • Nielsen Fans New Flame: Sports Fans, NFL's In The Huddle

    Want to know how many Snickers bars the average NASCAR fan buys in a month? Nielsen Sports and AC Nielsen have developed a new … Read the whole story

  • Newspaper Ad Spending Climbs, Albeit Mostly Online

    The good news released by the newspaper industry on Monday is that advertisers increased their spending on newspapers nearly 3 percent during the second … Read the whole story