Big over-the-counter drug brand Aleve is known for its pain-relieving effects, but its negotiations for 2006 magazine advertising deals are proving to be a … Read the whole story

Nissan USA's deal with ABC's "Desperate Housewives" goes far behind its original agreement announced some weeks ago for its promotion with the show's DVD … Read the whole story

The Association of National Advertisers and Enterprise Marketing Management Group have released best practices for marketing accountability. The best practices were developed over the … Read the whole story

Teams must come up with an innovative print and ad campaign for Lamborghini in the September 29th episode of NBC's "The Apprentice." That's just … Read the whole story