Why are young women watching much more TV this season? For the first couple of weeks this year, TV usage in women 18-24 is … Read the whole story
IGA Partners, the in-game advertising network of video games, has signed on as a client of iTVX, the product placement measuring company. Read the whole story
One of the hottest marketing trends currently blurring lines--both online and offline--between marketing and journalism is the concept of branded content, or content generated … Read the whole story
The first business day after Publicis Groupe announced it would not make an earnest bid to acquire Aegis Group, the U.K.-based media services company … Read the whole story
Men and women competed to unlock refrigerators holding sugar-free Jell-o snacks in the October 11th installment of NBC's "The Biggest Loser." Read the whole story