Friday, October 21, 2005
  • Big Media Shops Launch New Channel Planning Tool, Reveal Strength For Radio, Papers, Mags

    Five leading media shops - Carat, Initiative, Mediaedge:cia, MindShare and PHD - Thursday received the first installment of data from a new system designed … Read the whole story

  • Senate Passes VNR Bill, Requires Disclosure

    In what may be a harbinger of things to come for other non-transparent forms of media such as brand entertainment and product integration deals, … Read the whole story

  • Arbitron Polishes Apollo Deal, SC Johnson Waxes On

    In a surprise disclosure, Arbitron Thursday said household products marketer SC Johnson has signed on as the second sponsor of Project Apollo, the ambitious … Read the whole story

  • Newspapers Tumble On Weak Q3 Results

    Newspaper companies continue to take hits on the stock market following a spate of disappointing third-quarter earnings results. This week, The New York Times … Read the whole story

  • Carat Places Surprising Sex Trade Ads For Lifetime Television

    "High profits... Low start up costs... $9.5 billion in annual sales," reads the copy in an online ad placed recently by Carat interactive unit … Read the whole story

  • Kagan Research: A Good Year For TV Stations

    The TV station advertising market may be suffering this year--but that hasn't been the case with station sales. Kagan Research says after a two-year … Read the whole story