Tuesday, October 25, 2005
  • Nielsen-Funded Task Force Turns Table, Probes MRC, Issues Report

    In a development described as "weird" by several observers, a task force created to investigate how Nielsen Media Research measures minority viewers, has turned … Read the whole story

  • Mag Readership System Hopes To Avoid Pitfalls of Circulation

    Magazine publishers have long griped that circulation rate bases under-represent their publications' total audience. In an attempt to address this issue, magazine consultancy McPheters … Read the whole story

  • NBC Universal, Time Warner Strike Programming Carriage Deal

    NBC Universal has struck a unique programming carriage agreement with Time Warner Cable that includes some DVR-like functions for its cable customers. Read the whole story

  • Stock In Trade: VNU Seen As Takeover Candidate, Primedia Announces Split-Up

    Gigantic Dutch marketing and media research firm VNU may be moving from suitor to takeover candidate. Read the whole story

  • U.S. News Continues To Lead, Extends Franchise

    U.S. News & World Report has launched "America's Best Leaders 2005," the latest addition to the magazine's "America's Best" franchise. The special feature, which … Read the whole story