In a development described as "weird" by several observers, a task force created to investigate how Nielsen Media Research measures minority viewers, has turned … Read the whole story

Magazine publishers have long griped that circulation rate bases under-represent their publications' total audience. In an attempt to address this issue, magazine consultancy McPheters … Read the whole story

NBC Universal has struck a unique programming carriage agreement with Time Warner Cable that includes some DVR-like functions for its cable customers. Read the whole story

Gigantic Dutch marketing and media research firm VNU may be moving from suitor to takeover candidate. Read the whole story

U.S. News & World Report has launched "America's Best Leaders 2005," the latest addition to the magazine's "America's Best" franchise. The special feature, which … Read the whole story