As Nielsen prepares to make one of its biggest shifts ever in the way it measures and reports television ratings, chinks in its data … Read the whole story

Cable consumers will need to make do with as few as six to nine cable channels in a world that allows them to pick … Read the whole story

Media agency Starcom MediaVest Group and cable network The Weather Channel have become the first clients to sign up for Nielsen Media Research's minute-by-minute … Read the whole story

The annual Dunder Mifflin holiday party found Michael disappointed with his secret Santa gift, an oven mitt, when he went way over the $20 … Read the whole story

Here's a question you don't often hear at a time when media people complain of being overworked and undervalued: Why don't clients ask more … Read the whole story