Mike McHale, one of the masterminds behind the buzz-heavy BMW Films media campaign, is the latest top executive to leave Publicis' Optimedia. Read the whole story
Joe Mandese's "Fast Forward" column in the November issue of Media shared some fantastic opinions and insights. But I contend that the real issue … Read the whole story
For the third time in the three years since MEDIA magazine has bestowed the honor, Publicis' Starcom has been named "Media Agency of the … Read the whole story
The first round of the NFL playoffs showed little drama--and that translated to lower ratings than the year before. Collectively, preliminary Nielsen data showed … Read the whole story
Kirshenbaum Bond & Partners has named Barry Lowenthal, who served as the agency's media director in the 1990s, as the new president of its … Read the whole story
Magazine circulation auditor BPA Worldwide Monday unveiled important changes in its rules for classifying the circulation of magazines distributed via a variety of digital … Read the whole story
Frito-Lay's Tostitos, which garners loads of publicity as the title sponsor of college football's Fiesta Bowl, scored an additional $30 million worth of exposure … Read the whole story
NBC's controversial "The Book of Daniel" pulled in a less-than spiritual performance for its Friday debut. The religious drama series, which was pre-empted by … Read the whole story
Research guru Betsy Frank is leaving Viacom after eight years. Frank, who headed the MTV Networks research department before taking a corporate strategy role … Read the whole story