On Tuesday, some of the nation's biggest advertisers got a pitch from a surprise media buying "solutions provider"--online auction service eBay. Details of the … Read the whole story
LAS VEGAS--A day after a massive bomb hit the TV industry, advertisers, agencies and programming executives today will begin assessing the fallout over Tuesday's … Read the whole story
LAS VEGASThe merger of UPN and The WB into a newly consolidated CW network will reduce the number of programming hours by more than … Read the whole story
Prospects for the launch of a portable people meter service got some more good news on Tuesday when an influential group of national advertisers … Read the whole story
Lifetime launched another salvo in its "ditch Dish" campaign, a day after Dish offered to make the female channel available to all subscribers on … Read the whole story