New insights drawn from a unique and well-regarded study of consumer media behavior may have uncovered some important clues for cracking Madison Avenue's so-called … Read the whole story
There's a sneaking suspicion that GoDaddy.com is eager to have its Super Bowl spot repeatedly rejected by ABC as a publicity stunt--as long as … Read the whole story
What goes into a new network name? Apparently, five days of work. That's all the time Lou Goldstein and Bob Bibb, co-president of marketing … Read the whole story
Big media buying agency Carat is throwing its considerable TV advertising clout behind Nielsen's so-called "live" ratings, calling on the major TV networks to … Read the whole story
If American brands are going to succeed in penetrating and competing in China's booming market, they need to form partnerships with local media consultants … Read the whole story
Merrill Lynch downgraded its recommendation on Reader's Digest Thursday from "buy" to "neutral," based on lowered expectations of free cash flow. Read the whole story