"Super Bowl XL" proved to be an extra large version of a regular Super Bowl, as this year's version had its best ratings in … Read the whole story

With no competing bids apparent, Dutch research and publishing giant VNU Tuesday said it was evaluating a buyout offer made last month by a … Read the whole story

New advances in video game technology will enable marketers to deliver targeted advertising to gamers, and will, "pipe in localized and even personalized advertising," … Read the whole story

NBC and TV Guide on Monday announced a multi-platform cross-programming and marketing partnership for NBC's coverage of the Olympic Winter Games from Torino, Italy … Read the whole story

Much has been made recently of Internet Protocol TV (IPTV). Patrick Pfeffer, a leading expert on IPTV's technical and market aspects, calls IPTV "the … Read the whole story

Bravo is launching a broadband channel called OutzoneTV.com, which will target gay and lesbian audiences. Bravo will provide the content, while PlanetOut will handle … Read the whole story

As the ad industry spent yesterday digesting the Super Bowl spots and discussing favorites and failures, three marketers--Anheuser-Busch, FedEx, and Ameriquest--emerged as big winners. Read the whole story

An old friend used to lament the lack of discipline in advertising theory by saying that if we approached the physical sciences in the … Read the whole story