Initiative is initiating a new media services company focused on sophisticated research, analytics and so-called channel planning. Details of the new company, which could … Read the whole story
Mere weeks after UPN and WB announced plans to consolidate into one healthier "fifth" network, News Corp. is launching a new sixth broadcast network. … Read the whole story
If Nielsen reports it, the data must be right. That's the mantra sung by more than a few in the industry and press when … Read the whole story
In yet another clear example of the inroads online publishing is making against its traditional print counterpart, Dow Jones announced a reorganization that includes … Read the whole story
Some advertisers, looking to tap into the excitement of the Academy Awards while avoiding the seven-digit price tag on ABC, are turning to Joan … Read the whole story
Demand for business media softened in the final month of 2005, but business publications still managed to post a modest gain. Ad pages increase … Read the whole story