Product placement is still an emerging practice on Madison Avenue, but it's growing rapidly on prime-time network TV. Nearly 11 percent of all programming … Read the whole story
Procter & Gamble slashed its measured media spending 4.6 percent, but still managed to remain America's largest advertising, besting automaker General Motors, according to … Read the whole story
With buyers and sellers struggling to agree on effectiveness metrics for ads in on-demand media, the American Association of Advertising Agencies Monday issued new … Read the whole story
News Corp.'s Fox is using heavily trafficked MySpace.com to promote new comedy "Free Ride"--a possible preview of how it will use the online force … Read the whole story
On the eve of Madison Avenue's biggest media conference, the magazine medium is seeking to engage media buyers and advertisers on the subject of … Read the whole story
With a focus on the financial model of the mobile phone business for success, TiVo Inc. may experiment with the idea of giving away … Read the whole story
A new digital 3-D modeling program called Outdoor DRiVE Pro promises to put ad execs and media planners in the driver's seat to preview … Read the whole story
In yet another example of a print publication edging its way onto the Internet in order to extend its brand, Hearst's Redbook is teaming … Read the whole story
Almost two months into the New Year, Merrill Lynch said the only medium showing any real advertising growth is the Internet--and, to a lesser … Read the whole story