Interpublic Group of Cos.'s Initiative Media will be creating a dedicated media buying and planning unit for CBS-Showtime, under a new umbrella division called … Read the whole story

Aegis Group Friday said it granted millions in new stock options to its top executives, including Carat Americas CEO David Verklin, who now has … Read the whole story

DHL had high hopes for a $150 million ad campaign it launched in mid-2004. The delivery service wanted to raise awareness for its new … Read the whole story

The so-called "third screen" could become a primary advertising outlet for marketers, according to a new report by Magna Global. And the media-buying firm … Read the whole story

Interactive television produces higher viewer involvement not just in programs but ads as well, according to a new study from Ball State University's Center … Read the whole story

1 - Chevy Tahoe 2 - Ford Mustang 3 - Victoria's Secret 4 - Gillette Fusion 5 - DHLClick here to view these placements. … Read the whole story

Normal also-rans NBC and ABC again capitalized on the weak--although improved--NCAA Basketball Championship on CBS to grab the top two spots on Thursday night. Read the whole story