Media buyers expressed surprise at Conde Nast's decision to fold Cargo, a shopping-oriented title aimed at men. Although he claimed initial readership and ad … Read the whole story
LOS ANGELES--Given the oft-repeated statistic that consumers spend about 18 percent of their time on the Web, why do marketers spend just 4 percent … Read the whole story
Al Gore's Current TV is gaining some popular support, or at least appearing on more ballots. The network, which launched last August, will become … Read the whole story
LOS ANGELES--Content providers and advertisers need to make "radical changes" in the way they operate and reach consumers who are demanding ubiquitous access to … Read the whole story
Outdoor advertising revenue growth slowed in January 2006 compared to the previous quarter, according to a report released by the Outdoor Advertising Association of … Read the whole story
In another sign that VOD and IPTV are gaining popularity with consumers, entertainment site Zap2it has launched a section focusing on on-demand content. Read the whole story
The NCAA basketball tournament continued its winning ways on CBS, thanks to close finishes for a number of games--as top-seeded teams such as Duke … Read the whole story