Product placement has found its way into virtually every area of television programming. Now it's jumping off the small screen and into real life … Read the whole story

Paris-based Publicis Groupe had the best net new business gains of any of the major ad agency holding companies in 2005, more than doubling … Read the whole story

Arbitron, which is betting big on the rollout of its portable people meter audience measurement technology, spent nearly $10 million on research and development … Read the whole story

Branded entertainment can be an effective tool for reaching viewers when they're engaged with content and therefore emotionally receptive, but it cuts both ways. … Read the whole story

In a potentially important development that could enable media planners and buyers to compare the reach and frequency of consumer magazines to those of … Read the whole story