The release of Aegis Group's 2005 annual report provides a rare public look at how the ad industry values a top media manager. Although … Read the whole story
Recently, we were in a meeting with a major brand where everyone was talking about effecting change in today's media landscape. The problem was … Read the whole story
After publicly musing about bringing agencies and publishers together to discuss new ROI measurement methods last year, David Verklin of Carat Americas and Jack … Read the whole story
Looking to further heighten consumer interest in cycling, Discovery Channel has launched a four-and-a-half-month marketing campaign around Lance Armstrong culminating in a cycling race … Read the whole story
Toyota has launched a multiplatform promotional effort with Fox that links the carmaker's Yaris brand with the network's new drama "Prison Break." As part … Read the whole story
The NFL Network will air rebroadcasts of four games a week during the 2006 regular season--a first in the 87-year history of the NFL. Read the whole story