As it prepares to begin integrating time-shifted ratings from video-on-demand services into its national and local TV audience estimates, Nielsen Media Research is encountering … Read the whole story

No longer will just weight-loss product companies with deceptive TV commercials have a lot to answer for --- now the FTC will start naming … Read the whole story

Is product placement better off married or single? Put another way: Do marketers benefit more by placing products in shows where the maneuver stands … Read the whole story

Although down a little from a year ago, CBS still dominated the first night of the May sweeps--as its Thursday night lineup continued its … Read the whole story

1 - Oreo 2 - Payless Shoes 3 - Maybelline 4 - Verizon Wireless 5 - PanteneClick here to view these placements. Data and … Read the whole story