MediaDailyNews
Thursday, May 11, 2006
  • On Eve Of Upfront, NBC Shown To Be Upscale

    NBC may suffer this upfront--but apparently still hot among households with big incomes. Looking at the average median U.S. income of $53,000, NBC dominates … Read the whole story

  • Gay Ad Market Tops $212 Million

    Ads with specifically gay-themed content generated $212 million in revenue in 2005, a 2.5 percent increase over 2004, and represented 50.3 percent of total … Read the whole story

  • Hyundai Deal May Spook Madison Avenue: Ad-Free Sponsorship Of Stephen King Series

    Has Hyundai found a dream marketing environment? The car maker has signed on to sponsor TNT's commercial-free premiere of limited series "Nightmares & Dreamscapes: … Read the whole story

  • Mags, TV To Face Off On The Net

    Digital video production techniques and broadband penetration will allow magazines to compete with established TV players in the online sphere, according to panelists at … Read the whole story

  • Joan Rivers To 'Dish' On Pop Culture On Bravo

    Joan Rivers, who has developed a following for her fashion critiques of celebrities, will expand her appraisals to all of pop culture in a … Read the whole story

  • Hallmark's Scatter Prices Exceed Upfront Rates

    Foreshadowing a potentially strong upfront, the Hallmark Channel is experiencing scatter pricing up 40 to 45 percent over upfront rates, according to company executives. Read the whole story