Days after an ad industry task force unveiled plans to test an electronic trading system for buying and selling media, online auction giant eBay … Read the whole story

In what appears to be the first deal of its kind in recent memory, a major ad agency group will become an owner and … Read the whole story

Sony Pictures Television has one-upped Warner Bros.' syndication unit on an important new piece of turf: digital distribution rights for stations carrying "The Greg … Read the whole story

Viacom's MTV Networks division expects up to 8 percent of its upfront take to go toward digital, non-linear platforms such as broadband and mobile, … Read the whole story

Fox and Marvel are partnering with Future publishers to produce X-Men "posterzines" to promote the upcoming X-Men movie. The "posterzines" consist of nine glossy … Read the whole story