For all the hype surrounding the emergence of online video, nearly two thirds of ad executives say it has had no effect on their … Read the whole story
Two years after an exclusive single sponsorship of an issue of The New Yorker magazine generated a row in publishing circles and on Madison … Read the whole story
The industry group dedicated to convincing the networks to air more multi-generational programming in prime time has named two new leaders. Pat Gentile, Procter … Read the whole story
Despite posting sluggish results so far this year, demand for radio advertising in 2006 is expected to grow at moderate rates over 2005, according … Read the whole story