Nielsen Media Research Monday announced another deal with a major cable system operator to participate in a fledgling video-on-demand reporting service, but simultaneously informed … Read the whole story

If there was ever a marketer that could take a joke, it's Costco. Want more proof? It sells coffins. Yes, the same store that … Read the whole story

TV and radio station groups have been hit hard in recent months by lower ad sales from its top category--automotive. But one TV station … Read the whole story

It may only be summer re-run and NFL pre-season, but NBC's new Sunday night football package looks like a contender for the regular season. … Read the whole story

Syndicated TV, which has been relatively quiet in the debates surrounding both DVR and commercial ratings, is finally weighing in. It's position: syndicated TV … Read the whole story

CNN has struck its first exclusive charter ad deal with Dell computers for its new user-generated broadband CNN Exchange. Dell, which began running ads … Read the whole story

1 - Mercedes 2 - XM Radio 3 - Travelocity 4 - Costco 5 - OrbitzClick here to view these placements. Data and analysis … Read the whole story

Spunky local market media research firm The Media Audit Monday announced plans for rolling out its so-called smart cell phone measurement system, assuming it … Read the whole story